Joined: 01 Jan 1970
|Posted: Wed Nov 07, 2018 5:25 pm Post subject: Dental Phone Training: Why Your Dental Office Needs It
|A majority of dentists focus on attracting more patients. Their aim is to generate leads and get people to call up their office to schedule an appointment. While this part is important, simultaneously, they need to come up with an effective strategy to cope up with the phone calls coming in. Often, dental front office staff lacks the requisite training to cater to patients over the phone in an effective manner. This part is where the importance of Dental Business Training becomes clear. Efficient training can help your staff get prospects into the office and eventually convert them into patients.
You Could Lose Half of All New Patients
Did you know that your front office staff is responsible for generating at least 50% of your patient base? Once your target audience interacts with your marketing materials, they are likely to place a call to your dental office. Your front office staff will greet them over the phone and if the caller doesn’t get a decent experience, they are unlikely to even consider coming to you for dental treatments. Therefore, you have to make sure that your staff has the skills and training to deal with the calls coming in effectively. Their job is to not just take messages or provide answers. They have to lead the prospect to an appointment.
The Average Conversion Rate is 20%
On average, dental offices are only able to convert 20% of prospects who call in into customers. If you are getting a large number of calls but the number of patients isn’t increasing simultaneously, it’s time you arrange dental phone training for your front office staff. You should include it in the orientation for each new employee you hire. In fact, if you don’t have a trained staff, your marketing spend could end up going down the drain.
Just Answering the Phone Isn’t Enough
Keep in mind that receiving a call from a prospective patient is different than handling a regular call. Your staff has to answer the phone energetically, audibly, and with enthusiasm. Not to mention, you have to identify the time when your office receives a majority of calls. The best caller on your team should be available for answering the phone at that time. All these tips and techniques are part of formal dental phone training. Hence, you can rest assured that your staff will gain the knowledge and skills that they need to help you convert prospects into patients.
Achieve the results you want by investing in professional dental phone training for your front office staff.