Combine Parmesan cheese, sesame seeds and basil; sprinkle one-third in the bottom and up the sides of a greased 12-cup fluted tube pan. Place half of the unthawed rolls in pan; drizzle with half of the butter. Sprinkle with half of the remaining cheese mixture and bacon bits, if desired. Arrange remaining rolls on top; drizzle with remaining butter. Sprinkle with remaining cheese mixture. Cover and refrigerate overnight. Remove from the refrigerator 30 minutes before baking. Bake at 350 F. for 20 minutes. Cover loosely with foil; bake 10-15 minutes longer.